MuseLetter Makeover
Streamline Your Museum's Monthly E-Newsletter & Plan a Year's Worth of Engaging Content in Just One Day
Stop wasting time and money on advertising and promotions without having a solid “keep-in-touch” system in place.
Instead … stand out from your competition, attract visitors, donors, Members, and volunteers, and grow your Museum or attraction with a unique newsletter.
A customized newsletter helps you stand out.
Looking to revitalize your Museum's newsletter and create a year's worth of captivating content? Do you want to streamline your newsletter process and save valuable time?
Email is one of the best ways to build a relationship with your audience.
Your email newsletter gives you a valuable relationship-building tool - a bridge to your visitors, donors, Members, volunteers, and staff - that highlights what’s unique about your Museum of organization - but at scale!
For your audience members who are on the go (aren’t we all?) a regular newsletter is the perfect way to keep up-to-date on everything that’s going on in your Museum.
They won’t have to remember to visit your blog, won’t worry about missing any status updates on Facebook, and don’t need to be concerned about missing out on that great offer or exhibit you’re promoting.
Maybe you’ve tried to publish a newsletter before or you have one that’s taking too much of your time. You get off to a good start - but you’re not consistent.
You know that a newsletter will keep you top of mind with your audience - but you get frustrated trying to get it done.
Does any of this sound familiar?
✔ You're not sure how to much to include in your newsletter
✔ You don’t like to write for marketing or have time to figure out the tech
✔ You struggle to come up with relevant topics and valuable insights that resonate with your target audience. Or, maybe you have too many ideas and need help focusing.
Imagine what it would feel like if you knew exactly what to do to have a consistent KEEP-IN-TOUCH strategy on auto-pilot every month bringing you VISITORS, DONORS, AND MEMBERS.
I understand how stressful it is when you have more To-Do’s than time.
I understand how disappointing it is to spend money on marketing - without a system to keep in touch.
You’re paying to bring people in the door, but if you don’t have a way to keep the conversation going …
It just doesn’t make sense.
What if I told you that you could...
✔ Be CONFIDENT THAT YOUR NEWSLETTER IS WELL-WRITTEN and customized to your unique Museum and point of view on topics that are relevant to your AUDIENCE?
✔ Have a consistent KEEP-IN-TOUCH strategy on auto-pilot every month bringing you VISITORS, DONORS, AND MEMBERS?
✔ FREE UP YOUR TIME to work on OTHER tasks or PROJECTS?
✔ BE FREE FROM DEALING WITH THE TECH behind publishing your e-newsletter?
With my
MuseLetter Makeover Service
You Can!
In fact, one of my museum clients has been publishing a monthly email newsletter using this process for 17 years!
With MuseLetter Makeover, you can be:
Confident
Get expert guidance from someone with extensive experience in museum marketing and content strategy, ensuring a customized approach that aligns with your unique needs.
Consistent
Build trust and relationships.
With strategic content planning and storytelling techniques, you'll captivate your audience and inspire them to take action, resulting in increased visitor engagement, membership growth, and donor support.
Cost-Effective
Get your entire newsletter process completed and content planned in just one day, saving you precious time, effort, and budget. The 12-month editorial calendar will serve as your roadmap, providing a clear direction for future newsletter editions and enabling you to build stronger relationships with your audience over time.
I’m thrilled to offer you a MuseLetter Makeover, an exclusive service designed to transform your Museum's newsletter and empower you with a strategic plan for a full year of engaging content - all in just one day!
Unleash the Power of Your Museum's Newsletter:
Your museum's newsletter is a powerful tool for connecting with your audience, building relationships, and driving visitor engagement. I’ll work closely with you to elevate your newsletter to new heights with measurable results.
WHAT’S INCLUDED IN YOUR MUSELETTER MAKEOVER?
Newsletter Strategy Review: I’ll conduct a comprehensive analysis of your current newsletter strategy, identifying strengths and areas for improvement.
Streamlined Newsletter Design: I’ll create a visually appealing and user-friendly newsletter template that aligns with your Museum's brand identity.
Compelling Content Planning: We'll develop a tailored content strategy, outlining themes, topics, and key messages that will engage, inform, and inspire your audience for each newsletter edition throughout the year.
Engaging Storytelling: I’ll help you craft captivating story ideas that resonate with your audience, driving curiosity and encouraging action.
Call-to-Action Optimization: We'll strategically incorporate persuasive calls-to-action to increase visitor engagement, Membership sign-ups, and donations as appropriate.
Personalized Recommendations: Receive expert advice on effective newsletter distribution services (and set-up if needed), timing, and best practices to maximize reach and impact.
12-Month Editorial Calendar: Get a meticulously planned editorial calendar, ensuring a consistent flow of engaging content throughout the year.
NEXT STEPS:
Limited spots are available for this service. Click the button below to request your consult call so we can reserve your MuseLetter Makeover date and start your journey toward a more impactful newsletter.
Once we complete your MuseLetter Makeover, I can continue to support your newsletter efforts if needed. We can discuss this on your consult call.
Done For You: I can handle everything for you: newsletter strategy, editorial calendar, writing, design, distribution, and analytics.
Or, Done With You: I can support you with consulting or editing services if you want to handle your newsletter on your own.
Hi, I’m Dee!
YOU DESERVE A STRONG MARKETING PARTNER - I’ve been writing and managing email newsletters every month for multiple clients for 23+ years!
Before starting my consultancy, I worked for six years as VP of Marketing & Communications for Visit Jackson. There, I learned tons about writing, communication & marketing strategy, and - most importantly - hospitality and relationship development.
Since then, I’ve continued my education in digital marketing, content/copywriting, and business coaching.
Today, I combine 30+ years of executive communications and marketing experience with 17+ years of running my consulting and writing business to help you create strategies that work and to deliver newsletters, copy, and content on brand, on budget, and on time.
Why I Do This Work
I created MuseLetter Makeover when I realized that so many museum professionals were struggling with writing an engaging newsletter to keep in touch with their audience.
For some, it’s a problem of time or too much on your plate. For others, you’re too close to your Museum and need someone with fresh eyes to help generate story ideas. And, for some, it’s the technical issue of sorting out the tech to make everything automated and effective.
Building relationships with a Museum’s visitors, donors, Members, and volunteers is vital to success. An e-newsletter is the best way to do that - short of calling them or taking them to lunch every month.
I’ve been writing email newsletters for my clients and employers since 2000. I’ll bring decades of training and experience in e-newsletter writing and production, marketing consulting, and museum promotions to your project.
What People Are Saying:
“I charted what dates we get our PayPal purchases on and your emails truly make a difference.”
— Chris Zachow, President, MMNS Foundation Board
Businesses & Organizations I’ve Worked with Include:
How It Works:
Get in Touch
Fill out the contact form to request your free 20-minute consult. We get on the phone or Zoom to discuss your needs and goals.
Get a Custom Proposal
If it's a match, I send you a customized proposal/contract for your MuseLetter Makeover.
Get Started
As soon as I get your signed contract and 50% deposit, I’ll schedule your project and let you know our next steps.
Grow
Stand out in a crowded market, attract & engage your audience, & grow. Celebrate your progress!
Case Studies
Here are a few clients I’ve helped!
Museum Insider
I’ve written and managed a monthly email newsletter for Therapeutic Connections since 2018 and consistently achieve a 45+% open rate. This newsletter helps the owner keep her licensed massage therapists fully booked and sell out her special events.
MS Science Fest
I wrote and managed this monthly newsletter for a salon and spa for 4 years consistently achieving a 40+% open rate which helped this new business establish their brand, book appointments, and enhance word-of-mouth marketing.
MS Museum of Natural Science
Of course, I publish a newsletter for my business, too! You can subscribe at the bottom of this page.
WHY SHOULD YOU GET A MUSELETTER MAKEOVER?
Save Your Time:
Get your entire newsletter process completed and content planned in just one day, saving you precious time and effort.
Get Expert Guidance
Benefit from my extensive experience in museum marketing and content strategy, ensuring a customized approach that aligns with your unique needs.
Streamline Your Workflow
My streamlined process ensures a smooth collaboration, allowing you to focus on other crucial aspects of your Museum's marketing and operations.
Increase Engagement
With strategic content planning and storytelling techniques, you'll captivate your audience and inspire them to take action, resulting in increased visitor engagement, membership growth, and donor support.
Receive Long-Term Value
The 12-month editorial calendar will serve as your roadmap, providing a clear direction for future newsletter editions and enabling you to build stronger relationships with your audience over time.
FAQs
1. How often will you send out the newsletters?
The frequency of newsletter delivery can be tailored to your preferences and goals. I typically recommend a monthly newsletter to maintain regular communication with your audience, but we can discuss other options based on your specific needs. You might want to send 1-2 additional regular emails per month to promote events, camps, or workshops.
2. Can you customize the design and layout of the newsletters to match my brand?
Absolutely! I understand the importance of branding consistency. I’ll work closely with you to create a visually appealing and professionally designed newsletter template that aligns with your brand identity, including your logo, color scheme, fonts, and overall aesthetic.
3. Will the newsletters be mobile-friendly and responsive?
Yes, all newsletters are designed to be mobile-friendly and responsive. I ensure that your newsletters look great and are easily readable on various devices, including smartphones and tablets, to provide an optimal viewing experience for your subscribers.
4. How do you ensure that the newsletters engage and resonate with my target audience?
I conduct thorough research on your target audience, industry trends, and competitors to understand their preferences and pain points. Our content strategy focuses on providing valuable, informative, and engaging content that addresses their needs, interests, and challenges to maximize engagement and resonance.
5. Can you help me build & grow my subscriber list?
Yes! I can assist you in implementing effective strategies including optimizing your website for newsletter sign-ups, utilizing social media, and employing other proven tactics to attract and capture relevant subscribers who are interested in your Museum.
6. How will you track the newsletters’ success?
I utilize advanced analytics tools to track key performance metrics of your newsletters, such as open rates, click-through rates, conversions, and subscriber growth. These insights enable me to assess the effectiveness of each campaign, make data-driven improvements, and provide you with detailed reports to measure the success of your newsletters.
7. What are the pricing options and packages available for your newsletter services?
I offer flexible pricing options and packages tailored to your specific needs and budget. The pricing may vary based on factors such as the frequency of newsletters, the complexity of design and content, and additional services required. I’ll provide you with transparent pricing details and package options during our initial consultation.
8. Are there any long-term contracts, or can I opt for a shorter arrangement?
The MuseLetter Makeover is a one day service that creates your email newsletter strategy, template, editorial calendar, and first issue.
If you would like to work with me after that to produce your newsletter each month, I offer annual and quarterly contracts for Done For You and Done With You services. While long-term contracts provide stability and potential cost savings, I understand that some clients prefer more flexibility. I’ll discuss the options with you and find the arrangement that suits your needs best.
9. Do you offer any additional services or support beyond email newsletters?
Yes, in addition to my email newsletter services, I provide a range of marketing consulting and copy/content writing. This may include content and social media creation, website content optimization, tourism marketing consulting, and more. I can customize a comprehensive marketing solution based on your requirements.
10. Do I have enough ideas to write about?
No worries. We’ll work through this during our initial calls and I’ll create an annual content / editorial calendar to set us up for smooth sailing in writing the monthly issues.